Design
I had the opportunity to create advertisements for a local cupcake shop, Smallcakes, in Topeka, Kansas. These are all for a project I completed for the Honors Program at Washburn, earning Honors Credit by doing extra work through a Mass Media course. I designed these with Smallcakes' color scheme, call to action and audience in mind.
For Café Confections, I had to design an advertisement that targeted AARP members. The haiku I wrote had to represent a product, Chocolate Coconut Hazelnut coffee from my made-up brand Café Confections. After researching, I created my target market with specific demographics. I presented this advertisement with reasons validating why I chose the photo(s), colors, fonts, etc. that best resonated with my target market.
I created a cover for the Mass Media Messenger, an alumni magazine that goes out at the end of each year.
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For Lipbomb, I had to design an advertisement that targeted millennials. The haiku I wrote had to represent a product, Cozy Crimson lip balm from my made-up brand Lipbomb. After researching, I created my target market with specific demographics. I presented this advertisement with reasons validating why I chose the photo(s), colors, fonts, etc. that best resonated with my target market.
I created a cover for the Mass Media Messenger, an alumni magazine that goes out at the end of each year.
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